Urban Industry, the street wear and urban clothing store, has become the first clothing retailer to offer its customers the PayCash option to pay in cash at any of PayPoint’s 22,000 outlets nationally for goods bought on Urban Industry’s website. 

This exciting development for the fast growing store expands Urban Industry’s online audience to include the important youth market and those who are reluctant or cannot transact online.

Eight million people in the UK have internet access but no means to buy online (Office of National Statistics) – such as; people aged under sixteen, with considerable buying power and above average internet penetration. A further eight million have credit or debit cards, but are reluctant to buy online (UK Payments Administration), creating a £15 billion opportunity for potential internet spend.

PayCash removes the final barrier to all consumers successfully transacting online. To purchase online using PayCash, customers simply select the PayCash option at online checkout and print out their receipt, which will include a bar code. They then take the receipt to one of 22,000 local PayPoint community stores, where the merchant will scan the bar code and collect cash payment for the items from the customer.

Urban Industry, a youthful business on the cutting edge of street wear fashion, has worked to make its combined in-store and online business one of the strongest in the UK retail sector.

Michael Norton, managing director of PayPoint.net said:

“PayCash delivers a reliable, sophisticated and safe e-commerce solution for UK businesses. Requiring neither user accounts nor bank details, PayCash completely eliminates the risk of fraud.

We believe PayCash is a game-changing development on a number of levels. By enabling the one in ten of us who don’t have bank accounts or payment cards to shop online, it will dismantle one of the last barriers in e-commerce. For consumers who have credit and debit cards, PayCash lets them keep their cards in their wallets and only spend what they can afford.”

Daniel King, Director of Urban Industry said:

“As a dynamic and youthful business, we recognise the value of remaining on the cutting edge of online payment innovation. We decided to implement PayCash to increase sales by reaching out to our customers without debit or debit cards, building our brand loyalty, insuring against chargebacks, and adding another payment option with minimal to zero integration costs.”