To mark the launch of the rebranded PayPoint.net website, we commissioned some research on what goes through the minds of British online shoppers. The study reveals some interesting insights with the importance of established brands and security coming in at the top of shoppers’ minds.
84% of online shoppers said that they gravitate towards established online brands because of the clear assurance over payment security on these sites. This does represent a barrier for small to medium online brands, but our top tips below will help you overcome this.
We also found that 98% make some sort of check for security reassurance on a site before they trust it with their online purchase; top of the list is the security padlock on their browsers (88%). The logos of reputable payment providers allay the fears of 82% of online shoppers, with 50% looking for the IMRG’s Internet Shopping Is Safe (ISIS) logo.
Online shoppers aren’t just persuaded by visible security measures. 79% use retailers because of their clear and easy payment instructions whilst 85% check for a reasonable refund and returns policy. Many PayPoint.net customers have a handy FAQ page that lists their security features, refunds, returns and after-sales policies.
Here are PayPoint.net's top tips to give your customers a positive online shopping experience:
- Display any security or accreditation logos and have a clear link to your security policy; you can apply to become an ISIS Accredited e-Retailer here
- Avoid using a PO box address - 85% of online shoppers look for a physical UK address and contact telephone number
- Simplify your payment pages – 79% of online shoppers use established sites because of clear and easy payment instructions.
Our team of online payment experts is available to talk through any ideas you might have for allaying shoppers concerns and increasing trust in your online brand . Simply e-mail us
