UNIQLO designs, manufactures, markets and sells casual wear. Since opening its first shop in Hiroshima, Japan in 1984, it has grown to over 760 stores worldwide and is a household name in Japan.
However, the company only started trading online 18 months ago. In this short period, its online business has grown by 150 per cent. The company faced down two significant challenges: the scourge of the credit crunch and the ubiquity of online fraud.
"We were very cautious about setting-up the online arm of the business and thoroughly researched the risks associated with trading online. Given that chargebacks can be crippling and fraudsters know a soft touch when they see it, we couldn't afford any vulnerabilities in our online payment system, which is why we sought expert support in the shape of PayPoint.net," commented Emma Grinter, E-Commerce Manager at UNIQLO.
Since working with PayPoint.net, a wholly owned subsidiary of PayPoint plc, UNIQLO has been able to shield itself from the financial and reputational consequences of online fraud. PayPoint.net boasts some of the most advanced fraud management tools in the industry and solutions that can be selected to meet enterprise and small business needs.
:: 'At a glance' fraud management
UNIQLO was drawn to PayPoint.net's traffic light fraud management system, which grades transactions according to the threat they pose to the environment. Given that UNIQLO identifies six to ten high risk transactions in a typical week, UNIQLO greatly benefits from the opportunity to categorise the danger these transactions pose to the business, according to a ratio scoring it sets. This level of customisation empowers Uniqlo to manage fraud on its terms and in direct response to its very specific business needs.
"Working with PayPoint.net has enabled us to grow the online business at an incredible speed. The professional look and feel of the site, made possible by the efficiency of the site's back-end has ensured our success, in spite of the difficult market conditions," concluded Emma Grinter
