After deciding on items to purchase on your website, the customer wants to conclude the transaction as simply and easily as possible. Entering their details is a chore and they certainly don't want to have to navigate multiple screens to pick a credit card and enter billing address information. Customers certainly don't want to feel like they've been re-routed and ended up somewhere else for the payment processing; in most instances, they want to be taken to a secure checkout page where their order can be reviewed and card details can be entered. At this stage, the website should switch to the Secure Socket Layer (SSL) mode. SSL is a widely used encryption technology which means that the information passed back and forth between the checkout page and the server is encrypted, thus helping to prevent the credit card information from being stolen. For customers using the most up to date release of Internet Explorer a padlock symbol will appear on their browser to show and reassure them that the page is secure. PayPoint.net offers SSL encryption and protection on all their interfaces to ensure that both customers and merchants are protected to the best industry standards.
Customer Perspective Checklist
- How many screens must be entered before the payment can be processed?
- Is the security fully verified Secure Socket Layer (SSL)?
- Does the payment page feel integral to the website?
- What happens to the transaction if the customer clicks on the back button after they confirm purchase?
